KL Fashion Week x Digital 2020 (Mentorship)
Kuala Lumpur Fashion Week (KLFW) Ready To Wear is a whole new horizon for all fashionista and shoppers. The aim of Kuala Lumpur Fashion Week (kl.fw) is to develop the Malaysian fashion industry, provide emerging young designers and renowned designers a continuous fashion retail platform that gives recognition to Malaysian made fashion and retail items. KLFW brings fashion live into the city of Kuala Lumpur by kicking off with a Ready-To-Wear collection preview showcasing young talented local designers and fashion labels.
This year due to the COVID19 pandemic, a movement lockdown was imposed and nearly all face-to-face activities were restricted. Nonetheless, the annual KLFW has gone virtual with KLFW Digital 2020. One of the main highlights was the Fashion Mentorship Project 2020 powered by HP. The partnership between HP Malaysia and KLFW opens an opportunity for upcoming fashion students to showcase their creativity and be mentored by a panel of experts in the fashion industry.
The panels consist of Diana Boo, LAZADA Group Country Chief Marketing Officer; Hafizi Radzi Woo, Creative Director & Izree Kai Haffiz, Managing Director of FIZIWOO; Veen Dee, Co-Founder of HANYA; Shasha Ahmad, Category Manager of Zalora Malaysia; last but not least Andrew Tan, Founder of Kuala Lumpur Fashion Week.
“Conscious Collection” is the theme of the Fashion Mentorship Program where student will test their creativity and challenge the concept of creating great fashion in a sustainable way. Fashion is a fast-moving industry and it depends heavily on natural resources. While fabric and textile processing can be harmful to nature, there are fabrics that leave a lighter footprint. Thus, enters the Conscious Collection.
Under the many entries submitted in the Program Mentorship Program, 3 of our students made it to the Top 10 Finalist and they are Muhammad Aizril Bin Rahmat, Loh Jing Heng and Tan Li Yu. Under the guidance of the mentors, they prove themselves in their creativity and execution of the design in line with the theme of “Conscious Collection”.
The finalist are in their last year of studies under Diploma in Fashion Design Technology and soon they will be branding themselves further in the fashion industry.